DMWF Europe 2025

The Digital Marketing World Forum (#DMWF) is one of the world's leading conference and expo series for senior marketing professionals, bringing together over 5,000 attendees across its global editions. The Amsterdam leg — #DMWF Europe — is the flagship European instalment, gathering 300+ speakers and 250+ exhibitors to explore the latest strategies across AI, content, data, omnichannel, social media, search and digital brand communications. With 58% of attendees at Director level or above, it's a high-calibre environment where industry leaders set the direction of digital marketing for the year ahead.

Accessiway at #DMWF Europe

Accessiway brought digital accessibility into the heart of the marketing conversation with an exhibition stand that challenged visitors to see the web through new eyes — literally. Attendees could take on the Invisible Customer Challenge, putting themselves in the position of the users brands so often overlook, and experience the Blindfolded Experience firsthand: navigating digital interfaces without vision, just as millions of users do every day.

Our Speech: "Accessible Marketing: The Art of Being Seen and Chosen by Everyone"

Presented by Jan Stedul, MD Accessiway Germany, and Diana Rabba, VP Marketing

The session reframed digital accessibility as a core marketing imperative — not a technical afterthought. Opening with the striking finding that 68% of consumers abandon digital purchases when they hit a barrier, and that under-35s are the most likely to walk away, the speakers challenged the room's assumptions about who accessibility is really for. Drawing on a survey of 6,000 consumers across five European markets, they showed that the barriers driving this digital exodus — intrusive pop-ups, poor contrast, broken navigation, missing image descriptions — are mainstream UX failures affecting every user, every day, representing over €50 billion in at-risk EU e-commerce transactions annually.

The session closed with a practical roadmap for embedding accessibility into the full marketing workflow — from audits and remediation to training, user testing and continuous improvement.