E-Commerce
Open the door to every customer.
Accessibility for ecommerce platforms, from product page to checkout.
More than 1.3 billion people globally live with a disability, representing a market with an estimated $13 trillion in annual disposable income (source: The Valuable 500). If your store isn’t accessible, that market cannot fully shop with you.
We help ecommerce brands remove digital barriers across websites and apps so every customer can browse and buy with confidence.
We helped over 2000 brand leaders sleep at night.
Barriers that impact conversion.
If customers can’t shop independently, they won’t complete the purchase.
Imagine entering a physical store without sight. You need fabric softener. The aisle is unlabeled. The packaging has no distinguishable features. You can’t compare options independently.
You leave.
That same experience happens online when e-commerce platforms are not accessible.
Common issues include:
Product content that isn’t readable by assistive technologies
Filters and navigation that don’t work without a mouse
Checkout flows that are incompatible with screen readers
Third-party plugins that fail accessibility standards
These barriers don’t just create inconvenience, they stop transactions. In e-commerce, that means abandoned carts, lost customers, and missed revenue.
We understand ecommerce
isn’t static. It’s a living system.
We partner with you to manage this complexity, providing the manual expertise and specialized tools needed to ensure your integrations and checkout flows remain open to every user, every day.
Audit & Remediation
We perform a full review of your entire storefront and checkout flows to identify real user barriers, providing clear guidance for fixes so your brand can maintain confident compliance.
User testing
Real users with disabilities test your critical revenue journeys, such as the path from add-to-cart to payment confirmation, to ensure you are making changes that actually improve the customer experience.
Accessiway Academy
We provide live training for your internal teams to turn accessibility into a permanent standard, ensuring that as you launch new products or seasonal updates, inclusion is built in from the start.
Why inclusion is a market requirement.
Over 1.3 billion people globally live with a disability and their spending power shapes the digital economy.
Beyond the ethics of inclusion, prioritizing accessibility is a strategic move. When e-commerce platforms are accessible:
Customers shop independently
Task completion increases
Mobile usability improves for everyone
Friction across devices decreases
Accessible design strengthens SEO, performance, and usability at scale. At the same time, European accessibility legislation is moving toward active enforcement. An accessible store is not only inclusive, it is resilient.
Real impact across the digital economy.
See how we help leading brands turn accessibility into a permanent standard for growth and inclusion.
68%
of consumers abandon online purchases due to accessibility barriers
6k consumers surveyed across DE, AT, FR, IT, UK between Aug-Nov 25
Estimate
€50 Billion+
in EU e-commerce revenue is lost or at risk each year due to accessibility barriers
$13T
Global spending power
People with disabilities, including families and networks.
The Valuable 500 (2022)
